Tuesday, March 27, 2012

Controversial Shampoo Ad on Turkish Television

From the "what the hell were they thinking" file:


(CBS/AP) ANKARA, Turkey - Turkey's Jewish community is protesting a Turkish commercial that uses an old film footage of Adolf Hitler to sell shampoo.
The Jewish community and the Chief Rabbi's office on Monday called Hitler "the most striking example of cruelty and savagery" and said using his image in a commercial was unacceptable.
The statement also demanded a public apology from the advertising company "to repair the damage this commercial has caused to society's conscience."
According to Reuters, the Biomen commercial lasts 13 seconds and shows black-and-white archival footage of Hitler at a political rally. Hitler appear to be shout in a dubbed-over Turkish voice: "If you are not wearing women's dress, you shouldn't be using women's shampoo either!"
http://www.cbsnews.com/8301-202_162-57404690/turkey-jewish-community-protests-hitler-shampoo-ad/ 
In all fairness, I have watched television  quite a bit and I haven't seen this ad. Whoever thought it was clever should probably not be working in the advertising industry.

Contact information: BioMen
Address : Emek Mah. Ordu Cad. Sıvat Road N0: 9 SANCAKTEPE-ISTANBUL
Telephone : (216) 643 00 00
Fax : (216) 641 40 95
E-mail : info@biomen.com.tr


3 comments:

  1. http://www.sundayszaman.com/sunday/newsDetail_getNewsById.action;jsessionid=EAD52A3CBA5288626403617F1220759B?newsId=275629
    A Turkish commercial that uses old film footage of Adolf Hitler to sell shampoo was taken off the air on Wednesday, following protests by the country's Jewish community.
    The head of the advertising firm behind the campaign told Turkish media on Tuesday that the commercial was “misinterpreted.” The İstanbul-based advertising firm, Marka, said after just 10 days on air, the decision was made to withdraw the advert for Biomen shampoo. Hulusi Derici said his firm decided to take it off the air following a public backlash.

    ReplyDelete
  2. But it got publicity for the product and they say all publicity is good publicity. You're right though. Whoever thought up this ad is clearly in the wrong job.

    And while we're talking about advertising, did you see a recent article about a manufacturer of toilet paper in Kayseri? They have produced a toilet roll called Sarkozy (haha)

    And thanks to your "late" reply to another post, I have now discovered that I can comment on your blog again, which I haven't been able to do for some time.

    ReplyDelete
  3. I had switched this blog over to a nifty commenting system called Disqus but then I realized that all the old comments would be gone so I switched back.

    I haven't seen the Sarkozy toilet paper. But this one used to make me giggle. http://nomadicjoe.blogspot.com/2009/11/yummy-toilet-paper.html

    This Hitler ad is really just a slap in the face of Israel, isn't it? Somebody forgot that being Jewish doesn't automatically mean support for Israeli policies.

    Anyway, isn't it a bit childish? Like America and freedom fries. (Worse in the US since it was constantly touting itself as the "last superpower.)

    ReplyDelete

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